However, as I return to the theme of Web 2.0 on a regular basis, I realised I was getting behind. Now Web 3.0 is on the horizon - in fact it has been so for a year or more (see here, here and here). Part of the power of Web 2.0 and Web 3.0 has been the levelling of the publishing playing field. Anyone can be a publisher and a large industry of what are known as advertising networks (or third party advertising networks) has grown up - starting with Google, but including all the big players and some small ones too. With a third party advertising network, a two-bit publisher (like me) can easily mark out how and where advertisements will appear, and the network displays ads from its customers according to whatever recondite method it uses. The publisher does not know in advance what ads will be displayed, and doesn't have to worry about "selling space" like a newspaper or TV channel. Magically, at the end of each month a check (or PayPal payment) appears for the publisher's "cut" of the advertising revenue.
In order for me to understand this more fully I have decided to experiment with a couple of advertising networks, so you can expect to see small ads on this blog and the associated website soon. Let me know if you find them odious.
Here is my new disclosure, which is found at the footer of each blog page and web page:
This website and the associated blog accepts advertising from third party advertising networks, mostly so I understand how those work. I have no control over which advertisements are displayed, I do not accept paid sponsorships, and I am not writing for income. Any payment I receive from advertising networks is donated to charity. I write for my own purposes. However, I may be influenced by my background, occupation, religion, political affiliation or experience. The Amazon.com links in this blog have my affiliates code embedded in them which results in small amounts of commission payment (which I donate to charity).