Your business in the Gartner Hype Cycle

File:Gartner Hype Cycle.svgI was recently asked to contribute to a series of articles for the Scalable Startups project at UC Berkeley. The first of my articles is now up and available for reading.

“Most new businesses that are based on new technology of any kind are at the mercy of the Hype Cycle.”

The gist of the article is that knowing where you are in the hype cycle is an important part of startup self-awareness.

Comments welcome!

No comments: