Who wants to know whether your startup will be around for the long term? Everyone.
“Investors want to invest in a company that will be around long enough to have a chance of making money. Customers don’t want to spend time and effort bringing on a new product or service that might go away. Employees (and their spouses) want to know the paycheck and benefits are at least somewhat stable (no matter how many stock options you give them).”
Check out my article on demonstrating some hope of longevity for the Scalable Startups project at UC Berkeley.