I too have been smitten by Mark Bittman since buying How to Cook Everything a few years ago... a great cookbook.
Bittman is walking (cooking) in the same direction as Michael Pollan (Omnivore's Dilemma and In Defense of Food) and is becoming known for wanting to change the world by changing how we eat.
If you are not familiar with Bittman, listen to this NPR Morning Edition story, or the one-hour On Point call-in show.
Catch him regularly on his NY Times "Bitten" Blog.
Bon Appetit. Bon pour le monde.