Buzzword compliance

I saw a new business presentation today which started with a little levity. Calling themselves "fully fad compliant" they state that

[We] use patented search techniques to deliver Web 2.0 applications on mobile devices to the alternative energy industry. We have a pay-per-click business model, leverage social networks, and do open-source product development offshore.

Of course, they are none of these things, but it was fun to see someone recognizing how much of our industry is driven by fads and buzzwords.