I have always enjoyed chancing on phrases that would make good book titles (mostly biography or memoir) or names for rock bands.
Clearly "The They" ought to be a rock band (in fact, I am surprised it isn't - at least I can't find any references in Google).
This came up today in the usual morning rush. However different Asher and Rina are (and trust me, they are different), they are still a "they" in the shorthand between Dorit and I as we rush to get "them" ready for school. After the umpteenth time of saying "they" this morning -- that "they" have had breakfast but "they" haven't cleaned their teeth yet -- Dorit stopped and said something like: Listen to us calling them "The They"!
So, this will be prompt me to start a list of such books or rock bands - look for it here.